Country expo
Mixella brings premium Armenian dried fruits, chocolate dragees, and sweet sujukh to international country expos — authentic taste, ready for buyers and partners.
Mixella was founded in 2018 in Armavir, Armenia, with a clear aim: share carefully crafted dried fruits and chocolate snacks rooted in local produce.
Since 2020 Mixella has expanded through export and trade platforms, presenting its range at country expos where retailers, distributors, and food professionals discover Armenian specialties.
At every expo Mixella showcases dragees, sun-dried fruits, and sujukh with the same packaging and quality buyers will receive — honest product stories, ready for international shelves.
At country expos Mixella connects Armenian craft with global demand — helping partners stock authentic dried fruits and chocolate snacks while promoting healthy, natural eating worldwide.
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Mixella meets buyers and partners on country expo floors — sharing Armenian craft, tasting the range, and exchanging market experience. Here are the places we focus on today.
South Africa & continental markets
Experience exchange on dried-fruit craft
In Africa Mixella joined experience-exchange visits with dried-fruit producers and partners — from orchard crates to factory floors. Meetings in South Africa, including time with At Source Handmade Foods, deepened how we share Armenian fruit craft while learning local packing and quality practice.
United Arab Emirates
Gulfood & Gulf partnerships
Mixella has presented at Gulfood in Dubai — one of the world’s largest food exhibitions. With support from international trade programmes, B2B meetings there helped open a partnership path with the UAE, while more Gulf conversations continue after the show.
Gulf region
Regional expo & retail interest
In Qatar and neighbouring Gulf markets Mixella exchanges experience with importers and specialty retailers — showing the same chocolate dragees, sun-dried fruits, and sujukh that leave Armavir, ready for tasting and stock planning.
Nordic Europe
Nordic experience exchange
Swedish and Nordic food professionals meet Mixella for clean-label conversations: no added sugar stories, honey-finished packs, and how Armenian dried fruit fits modern European shelves.
European Union
EU trade floors & buyers
On German and wider EU expo floors Mixella presents export-ready quality from Armavir — fruit-first recipes, consistent packs, and technical notes partners need when moving from tasting to supply.
Central Asia
Regional experience exchange
In Kazakhstan Mixella exchanges experience with Central Asian distributors and retailers — sharing how Armenian sweets travel, how packs are read on shelf, and how corporate gift lines work for partner markets.
Fruit-first recipes, honest packs, and the craft Mixella shows at every country expo.
Retailers, distributors, and importers — how Mixella turns tasting into stocking conversations.
Dragees, sun-dried fruits, and sweet sujukh — the Armenian range buyers meet on the expo floor.